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Automated Lead Capture Platform for Real Estate Investment

Overview

Metroplex Homebuyers is a real estate investment company in Dallas–Fort Worth that purchases homes directly from owners who need fast, hassle-free sales.

As their marketing expanded across ads, SEO, and referrals, leads landed without coordination. Forms were disconnected from their CRM, and the team spent hours manually routing inquiries.

They needed infrastructure that automated lead capture and connected website traffic directly to operations.

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Client

Metroplex Homebuyers

Industry

Real Estate

Budget

$100k

Timeline

Nov 2019 - Ongoing

Our expertise

Web Development

Web Design

API Integration

Conversion Optimization

Automation Development

Team

UX/UI Designer

Backend engineer

Frontend engineer

Automation Engineer

Project Manager

Result

Built an automated lead capture system that connects website forms directly to CRM operations, eliminating manual routing and ensuring every inquiry gets immediate follow-up.

Zero Lost Leads

Every inquiry captured, routed, and tracked with dashboards monitoring drop-offs.

Unified Lead Funnel

All inbound sources feed into one system with instant CRM routing and tagging.

Conditional Forms

Forms adapt to property type and seller situation, pre-filled with Zillow data.

Instant Follow-Up

Notifications, email/SMS sequences, and lead assignment happen without manual work.

From bottleneck to breakthrough

Metroplex Homebuyers ran ads across Facebook, Google, and SEO, generating growing traffic from motivated sellers. Inquiries arrived from different sources without coordination, and forms operated separately from the CRM system.

Manual routing took hours daily. As inbound volume increased, follow-up times lengthened and leads occasionally went unaddressed.

Key problems:

Forms disconnected from CRM required manual data entry for every inquiry
No automation for lead routing, tagging, or follow-up sequences
Multiple traffic sources landed without coordination or unified tracking
Manual processes couldn't scale with growing ad spend and traffic volume

Metroplex fast close cash offer, price launch by metroplex homebuyers and msl listing with an agent

SOLUTION

Automated Lead Infrastructure

We built a platform that connects lead capture directly to CRM operations. The system handles form logic, data enrichment, routing, and follow-up automatically — eliminating manual work from the entire funnel.

The website features conditional Gravity Forms that adapt based on property type and seller situation. Forms pull data from Zillow API to pre-fill property details, reducing friction and improving completion rates. Interactive calculators like "What's My House Worth?" engage visitors and capture qualified leads.

The system automatically:

Routes every inquiry to Zoho CRM with proper tagging and assignment
Triggers immediate notifications and staged email/SMS sequences
Monitors funnel performance with dashboards to identify drop-offs

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