Senior-level web design. Product design. Software development

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AstraZeneca

We're helping world-class businesses and startups

AstraZeneca

Nasdaq Private Market

UNSW Sydney

The Farm Soho

[norml.studio] is a product-minded team for websites and custom web software — design-led, engineering-backed.

norml is personal, honest communication and feedback
norml is pragmatic, working on projects as our clients partners
norml is systematic, loves challenging work and delivers results
norml is about building symbiotic relationships, by doing the work we love

From first idea to long-term care

Your business properly introduced through narrative and design

InsuraTec: positioning, branding & website for a leading insurtech provider

InsuraTec builds modular infrastructure for the U.S. insurance market — software and partnership programs for carriers, agencies, and solo agents. We shaped the positioning, built a modular brand system, and designed and developed the website that brings it all together.

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Key deliverables
1. Positioning for a modular market We positioned InsuraTec as the infrastructure behind modern insurance — one story that lands with carriers, agencies, and solo agents alike.
2. A modular brand system A flexible identity built to scale — from the parent brand to every product and partnership program — without losing coherence.
3. Product & website design End-to-end design of the marketing site and its page system, from the animated hero down to the components that present each solution.
4. Motion-led front-end build Full-stack development with motion design throughout, including the hero animation that gives the site its momentum.

AstraZeneca Internal Marketing Platform

AstraZeneca needed a platform to publish, categorize, and analyze informational pages across medical fields. Google Ads lacked sorting, making tracking inefficient. We built a web app that organizes pages, tracks performance, and provides structured insights—all in one admin panel.

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Key deliverables
1. Smart sorting All informational pages are automatically sorted by medical specialty, allowing managers to quickly find and manage relevant content.
2. Data-driven insights The platform aggregates engagement statistics by category, helping teams track performance and refine their outreach strategies.
3. Stronger visual identity We designed clear, recognizable illustrations for each of AstraZeneca's four key medical areas.
4. Faster management Managers can filter, search, and analyze promo materials and statistics in one place—eliminating manual sorting and saving time.
AstraZeneca internal marketing platform — campaign admin panel

Machine Learning-Powered Estimation Software

Our client, a leading U.S. manufacturer, aimed to automate its estimation process. The goal was to replicate the expertise of human estimators and cut task time by at least 20%.

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Key deliverables
1. Review time cut from hours to minutes The manual review process took 2 to 6 hours. With ML, it now takes under 10 minutes—freeing teams for high-value work.
2. Deep pre-discovery research Before kickoff, we spent 50+ hours evaluating CV solutions and studying manufacturing workflows. A 3-hour expert session mapped out key challenges.
3. Overcoming complex data challenges Architectural drawings were too large for standard ML models. We split images into smaller sections and applied object recognition to extract key details.
4. High-accuracy model from discovery In 160 hours, the ML model learned to recognize 17 key objects with 89% accuracy, exceeding expectations.

TheFarmSoho: one of NYC's top coworking spaces

The Farm Soho, a flexible office solutions provider, needed to streamline branding, improve UX, and enhance conversions. What started as isolated design fixes evolved into full-scale website optimization, branding system creation, and SEO infrastructure improvements.

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Key deliverables
1. Optimized SaaS & booking flows Improved the business solutions checkout, increasing conversions, and simplified the booking process.
2. SEO & content automation We built a 200+ page SEO framework, integrating Airtable for automated content management.
3. Monetization & UX Strategy Optimized pricing models and user flows to improve sales potential.
4. Standardized design for growth Created a structured design system to streamline UI consistency, improve usability, and support future scalability.
loved by the thousands. you will love it too
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Areas of impact
Design system
We keep typography, components, interactions, and responsive behavior consistent so the website is easy to use and scale consistently.
Visual identity
We shape one recognizable visual language around the positioning, across the website, product, and sales materials.
Scalable and stable code
Reusable architecture, automated QA, and testing support large directories, ecommerce, and continued development without another rebuild.
Content is easy to manage
A structured CMS lets your team publish, with Claude or ChatGPT available to assist and workflows improved over time.
SEO works site-wide
We manage technical SEO, content, programmatic pages, internal linking, backlinks, and other off-site work together.
Website Care
Monitoring, monthly QA, updates, fixes, and improvements keep the website useful after launch.
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Dr Mark Ian Jones
UNSW Sydney

I am immensely proud of what we have achieved towards transforming the student experience with Riley and look forward to the possibilities for its future development. Big shout out to Zhenia Mohyla from Norml Studio for bringing my sketches and scripts to life and making Riley visible.

Future Impact Award and People’s Choice Award at the UNSW PVCE & IT Innovation Incubator Showcase

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incoming projects.
Max Tymoshyn
Max Tymoshyn

CEO & Architect at Norml Studio

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Zhenia Mohyla
Zhenia Mohyla

Co-founder & Design Director at Norml Studio

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