Senior-level web design. Product design. Custom software development

Norml Studio logo

We're helping world-class businesses and startups

Nasdaq Private Market

UNSW Sydney

The Farm Soho

[norml.studio] is a product-minded team for websites and custom web software — design-led, engineering-backed.

Websites that explain clearly.
Positioning, structure, proof — shipped.
Web apps that run workflows.
Product UX + engineering end-to-end.
One integrated team.
Strategy, design, build — one accountable team.
Built to scale.
Systems that hold under pressure

Machine Learning-Powered Estimation Software

Our client, a leading U.S. manufacturer, aimed to automate its estimation process. The goal was to replicate the expertise of human estimators and cut task time by at least 20%.

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Key Deliverables
1. Review time cut from hours to minutes

‍The manual review process took 2 to 6 hours. With ML, it now takes under 10 minutes—freeing teams for high-value work.
2. Deep pre-discovery researchBefore kickoff, we spent 50+ hours evaluating CV solutions and studying manufacturing workflows. A 3-hour expert session mapped out key challenges.
3. Overcoming complex data challenges
‍Architectural drawings were too large for standard ML models. We split images into smaller sections and applied object recognition to extract key details.
4. High-accuracy model from discovery
‍In 160 hours, the ML model learned to recognize 17 key objects with 89% accuracy, exceeding expectations.

TheFarmSoho: one of NYC's top coworking spaces

The Farm Soho, a flexible office solutions provider, needed to streamline branding, improve UX, and enhance conversions. What started as isolated design fixes evolved into full-scale website optimization, branding system creation, and SEO infrastructure improvements.

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Key Deliverables
1. Optimized SaaS & booking flows
Improved the business solutions checkout, increasing conversions, and simplified the booking process.
2. SEO & content automation‍We built a 200+ page SEO framework, integrating Airtable for automated content management.
3. Monetization & UX Strategy
‍Optimized pricing models and user flows to improve sales potential.
4. Standardized design for growth
‍Created a structured design system to streamline UI consistency, improve usability, and support future scalability.
loved by the thousands. you will love it too
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Areas of impact
UX stratefy & research
Find where users get stuck. Our research pinpoints exactly which parts of your interface frustrate users, so we can redesign them for better conversion rates.
AI consulting & development
A machine-learning-powered estimation tool we've build reduced processing time from 6 hours to under 10 minutes. We design AI solutions that automate complex workflows and improve efficiency.
UI/UX audit and redesign
Convert more visitors with intuitive interfaces. We identify usability barriers and build interactions that drive measurable conversion increases.
MVP & startup consulting
Launch market-ready products faster. We help startups validate business models, build targeted MVPs, and secure product-market fit without wasting resources.
Conversational AI  
Automate customer interactions while maintaining the human element. We create AI solutions that reduce support costs and drive satisfaction metrics while preserving brand voice.
Full-stack development
Scalable platforms now support thousands of daily users with high performance and reliability. Our team builds and optimizes end-to-end systems tailored to business needs.
Discovery phase
A structured discovery phase saved six months of development time, preventing costly pivots. We help define scope, technical decisions, and priorities to ensure a smooth build process.
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Dr mark ian jones feedback
Dr Mark Ian Jones
UNSW Sydney

"I am immensely proud of what we have achieved towards transforming the student experience with Riley and look forward to the possibilities for its future development. Big shout out to Zhenia Mohyla from Norml Studio for bringing my sketches and scripts to life and making Riley visible“.

Future Impact Award and People’s Choice Award at the UNSW PVCE & IT Innovation Incubator Showcase

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Reach out to us directly,
we personally handle all
incoming projects.
Max Tymoshyn

CEO & Architect at Norml Studio

Zhenia Mohyla

Co-founder & Design Director at Norml Studio